Pharrell Williams has launched “VIRGINIA,” a new creative alias, brand, and community platform inspired by his home state.

The initiative aims to foster experimentation, storytelling, and direct connection across music, fashion, design, and community engagement.

The VIRGINIA brand includes limited edition merchandise, such as the Pharrell-designed VIRGINIA Adistair Jellyfish sneakers from ADIDAS.

The initiative’s website, blackyachtrock.com, features artwork by Virginia Beach artist Sam Clayman and offers karaoke and music content for those who sign up.

Pharrell described VIRGINIA as a space for dreaming and connecting with like-minded individuals who share creative aspirations.