Bono is taking the blame for one of the biggest miscues of U2’s career.
In his new memoir, Bono apologizes for The Great iTunes Debacle of 2014 – when Apple gave every iTunes user a copy of the new U2 album, only to face a backlash from people who didn’t want it.
Bono writes: “I take full responsibility… not Edge, not Adam, not Larry, not (Apple CEO) Tim Cook.”
Bono’s memoir Surrender: 40 Songs, One Story will be out Nov. 1st.
How did you react to that infamous U2 album? Did it derail U2’s career?