Lenny Kravitz Introduces New Liquor

Medios y Media/Getty Images

Lenny Kravitz is a busy man. 

In a new interview, the rocker discussed his upcoming projects, which include a new music, a pair of new movies and a new liquor. 

The rocker recently announced that he was partnering with French alcohol maker Pernod Ricard for a new brand of sotol liquor.

The “ultra-premium” product is a collaboration with Mexican distiller Casa Lumbre and will be called Nocheluna Sotol.

Kravitz explained, “There’s enough tequilas and gins and vodkas and things, but what intrigued me about this was that no one knows about it. It’s like this best kept secret and it’s so, so good. And then the people were so wonderful and gracious, and we decided to join forces. I wanted to introduce this on a global level.”

Nocheluna Sotol retails for 80 dollars and is currently available in Texas, California, New York, Florida, Arizona, Colorado, Illinois, and New Mexico. Find it online at ReserveBar.com. 

In addition to Nocheluna Sotol, Kravitz is also putting the finishing touches on one new album and is about to start work on another.

He explained, “I’m set for the next five years of putting out music and getting back on a world tour. I’m really anxious to put out this new music and get back on the road.”

The singer also shared that he’s making a film that pairs with one of the albums, but refused to give details saying, “That’s all I can tell you about that.”

 

Win!

Stay connected

 

Subscribe to The Bone's weekly eblast to get the latest on contests, events and exclusives from your favorite 107.7 personalities and artists.

Headlines

49ers thoughts as calendar turns

As the calendar turns to August, a new climb is underway in Santa Clara. Up off the mat come your 2024 San Francisco 49ers. Wounds, both physical and emotional, have healed and are healing. Opening kickoff is 40 days away, a six week crawl that may only be magnified by the perpetual mediocrity of the…

Listen to Soundwaves FM #118 – 5/18/24

Celebrating the Bay Area rock scene … past, present and future! Hosted by Dennis Willis. Originally broadcast on 107.7 The Bone on May 18, 2024 MUSICIANS – SUBMIT YOUR MUSIC HERE: https://www.1077thebone.com/soundwaves/ PLAYLIST: Destroy Boys – “Plucked” Earth Quake – “Everywhere I Go” Eric Martin Band – “Sucker for a Pretty Face” Swamphammer – “Voodoo…