KISS is selling their catalog, brand name and IP to Swedish company Pophouse Entertainment Group in a deal estimated to be over $300 million.
This isn’t the first time KISS has partnered with Pophouse, which was co-founded by ABBA’s Björn Ulvaeus.
When the band’s current lineup took the stage at the final night of their farewell tour in December at New York City’s famed Madison Square Garden, they ended by revealing digitized avatars of themselves.
The cutting-edge technology was created by George Lucas’ special-effects company, Industrial Light & Magic, in partnership with Pophouse.
The two companies recently teamed up for the “ABBA Voyage” digital avatar show in London.
The ways in which KISS’ avatars will be used has not been announced, but Pophouse says fans can expect a biopic, a documentary and a KISS experience on the horizon.