There are a lot of foods that pair together perfectly to spark a little romance. Spaghetti and meatballs, for instance. Chocolate and strawberries, too. Kraft’s Valentine’s Day concoction, on the other hand, sparks confusion.
While macaroni merges with cheese most harmoniously, Kraft decided to add on a third wheel for Feb. 14: candy … pink candy. And no, the candy is not for dessert.
On Wednesday, Kraft-Heinz announced a contest to give out free “kits” of its latest, limited-time mac and cheese. The box of Original Mac & Cheese will be joined by a packet of pink, candy-flavored powder to mix into one’s cheesy dinner. According to the brand, the mix will turn the noodles a bright magenta color, rather than that familiar orange.
So, what makes the powder pink? Is it crushed-up conversation hearts? Is it a special dust from Cupid’s arrow? Actually, according to a Kraft-Heinz spokesperson, the vibrant pink hue comes from beetroot and carrot concentrates. As for what makes it tastes like candy, the extra packet of powder contains fructose, natural flavors and vanilla extract, they said.
