He says that toddler-specific music works because of easy-to-learn lyrics and catchy melodies – which can lead to a deeper appreciation for music as the child grows older.

He adds: “If your tyke digs the Kitty Pap more than Physical Graffiti – suck it up. A little Wiggles now may pain your ears, but it could mean a Whole Lotta Love for the better stuff down the line.

“I certainly agree that Do The Monkey by The Wiggles belongs right next to the Barney and Elmo theme songs on Volume One of Beelzebub’s Greatest Hits, but don’t forget the first tenet of parenthood – it’s not about you.”