Earlier this month, Camaron Ochs did the morning show rounds to get out the word about her headlining Burning House Tour, which kicked off in October. But something unexpected happened when the singer known professionally as Cam performed on Live With Kelly – she didn’t sing a radio single. No “Burning House,” no “Mayday.” Instead, the 32-year-old California native delivered a sublime “Half Broke Heart,” an album cut from her nearly one-year-old debut Untamed.

Find out more about Cam’s unusual strategy here.

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